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VBIC

Virtual Business Information Center

Marketing

Frequently Used Sources

  • Mintel Consumer Intelligence Reports: Provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. Note: To download reports, authorized users are required to create a personal account.

Note: This resource requires a campus login for access.

Note: To access Company Profiles, click on link from the "More" option menu top of screen (in the blue band) to search for Company profiles by Company name.

  • Mediamark

Note: see MRI/Simmons Insights Platform

Provides raw data dealing with the demographics and lifestyles of consumers and media audiences. Information includes consumer demographics, psychographics/lifestyles, Product and brand usage, media preferences.

For help with any access issues email:  helpme@rhsmith.umd.edu 

Connect using one of the following options: 

 

  • SimplyAnalytics (Formerly SimplyMaps): Contains extensive data including demographic, historic census, health, real estate, housing, employment, as well as marketing data from Mediamark Research (MRI), Simmons Research, Experian MOSAIC-consumer lifestyle segmentation and Nielsen PRIZM - demographics and consumer lifestyle data (over 70,000 variables). Users can create customized maps and reports; data is down to the census tract level. Click on "Sign in as a guest" to use database.

Contact us:

Lily Griner at griner@umd.edu
Zaida Diaz at zdiaz@umd.edu