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List/link publications on personal websites or university webpages that are crawled by Google Scholar - specifically not behind a login screen such as that of Canvas,WebCT, Blackboard, or Moodle.
List as recommended reading on a course website (but not buried behind a login).
Bone up on how to influence Google page rankings - Facebook shares, backlinks, and tweets are the top ways to increase page visibility in search engine result pages.
Keywords and abstracts play a vital role in researchers retrieving an article - especially for indexes or search engines that do not have the full-text of the article available. Be sure to identify numerous synonyms and use terms that you used in conducting your own literature review.
Publish thought-provoking, critical pieces or literature reviews - these traditionally have higher citation rates as do those dealing with hot topics.
For additional information specific to a given discipline, we recommend consulting senior faculty in your department.