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JOUR479O - Special Topics in Data Gathering and Analysis: Understanding Audiences

This guide is designed to assist students of JOUR 479O - Understanding Audiences.

Citation Tools

The following resources can be useful to determine whether or not an article/study has been cited elsewhere:


Mintel provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. NOTE: In order to download reports, users are required to create a personal account. Use your e-mail address when you create your Mintel account.

Other Resources of Note - Library Databases

The following Library-licensed databases/resource lists may also be useful for locating background information:

Other Resources of Note - Free Web Resources

The following Web resources may also provide valuable background information: