Research Guides: VBIC: Marketing

Marketing Sources

Marketing

Frequently Used Sources

Mintel Consumer Intelligence Reports
To download reports, authorized users are required to create a personal account. Mintel provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. The reports cover the United States and feature such industries as: food service, food, drink, pursuits/hobbies, travel, clothing/fashion, health/medical, beauty/personal, household, services, publishing, automotive, and e-commerce. 1994-present.
IBIS World
Provides Industry market research reports on U.S. industries, US Specialized Industries, China Industries, Global Industries, U.S. Risk Ratings, and U.S. Business Environment Profiles, also available through vSmith.
Passport
This resource requires a campus login for access. Provides comparable statistics for 205 countries on economic indicators, health, foreign trade, environment, lifestyle, industrial and agriculture output, communications and more. Also includes market size data for over 300 consumer products and services. It covers demographic trends, economic indicators, finance, foreign trade, health, labor force, industrial and agricultural production, environmental data, consumer expenditure patterns, retail sales, advertising and media patterns, consumer prices, household patterns, literacy rates, telecommunications, automotive and transport figures, travel and tourism, income and earnings potential. It also includes market size data for over 300 consumer products and services.
Business Source Complete
Business Source Complete contains articles from thousands of newspapers, trade publications, such as the Harvard Business Review and other major key business magazines in all disciplines of business, including economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

MRI/Simmons Insights Platform
Provides raw data dealing with the demographics and lifestyles of consumers and media audiences. Information includes consumer demographics, psychographics/lifestyles, product and brand usage, media preferences.
For help with any access issues email: helpme@rhsmith.umd.edu

Connect using one of the following options:
On campus: connect from any machine wired (office machine or labs) or wireless on UMD network. Point your browser to the link then, click on 'Proceed' from the left side menu: https://insights.mrisimmons.com/university/umd
From vSmith.umd.edu: launch the student desktop and click on https://insights.mrisimmons.com/university/umd - for help, click vSmith help documentation: (insert link here)
Remote access: Connect to UM GlobalProtect UMD VPN (add link), select the 'TunnelAll Gateway' option, then click on https://insights.mrisimmons.com/university/umd

SimplyAnalytics
SimplyAnalytics contains extensive data including demographic, historic census, business, health, real estate, housing, employment, consumer spending, and marketing (over 70,000 variables total). Users can create customized maps and reports; data is down to the census tract level. Click on "Sign in as a guest" to use database. data is available at the State, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States. Access limited to 5 concurrent users.

Contact us:

Lily Griner at griner@umd.edu
Zaida Diaz at zdiaz@umd.edu

VBIC

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Marketing Sources

Marketing

Frequently Used Sources

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