JOUR479L - Special Topics in Journalistic Fact-gathering: Researching the Local Media Ecosystem

To download reports, authorized users are required to create a personal account. Mintel provides full-text reports on a wide range of market research studies, analyzing market sizes and trends, market segmentation, consumer attitudes and purchasing habits, opportunities, weaknesses and the future of the market. The reports cover the United States and feature such industries as: food service, food, drink, pursuits/hobbies, travel, clothing/fashion, health/medical, beauty/personal, household, services, publishing, automotive, and e-commerce. 1994-present.

SRDS online locate ad rates and circulation for magazines, newspapers, TV and radio, and find demographic profiles of DMAs. Also includes audience analytics for websites that sell ads and the local Market Audience Analyst, containing demographic and life style information on consumers by geographic regions; this data comes from Experian Simons and Nielsen Claritas PRIZM