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JOUR455: Media Entrepreneurship

Resources to support students taking JOUR455 taught by Prof. David Cross.

Library Databases for Marketing and Advertising

These Library databases can be used for background information on advertising and marketing. All are accessible off-campus by logging in using your campus userid/password.

Books on Marketing and Advertising from the UM Libraries

Here are several titles available in print and electronically from the UM Libraries. For other sources, consult WorldCat UMD.

Other Resources for Marketing and Advertising

The following are selected websites for information on marketing and advertising: