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JOUR479O - Special Topics in Data Gathering and Analysis: Understanding Audiences

This guide is designed to assist students of JOUR 479O - Understanding Audiences.

Communication and Mass Media Complete

Communication and Mass Media Completeis a key database for research in the field of Journalism and Media studies, and a "first stop" for any research in the field. It includes full-text as well as links to other materials available elsewhere. 

Suggested terms to search as a subject heading include:

Audience response
Mass media --  audiences
Mass media -- social aspects
News audiences -- attitudes
News audiences -- research
News websites -- research

Other Starting Points for Research

The resources listed below work exactly the same as Communication and Mass Media Complete and can be searched individually or cross-searched for additional background research.  

Suggested terms to search as a subject heading include:

Audience response
Mass media --  audiences 
Mass media -- social aspects
News audiences -- attitudes
News audiences -- research 
News websites -- research