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JOUR479O - Special Topics in Data Gathering and Analysis: Understanding Audiences

This guide is designed to assist students of JOUR 479O - Understanding Audiences.

Using WorldCat UMD

  • Launch WorldCat UMD
  • Click on Advanced Search.
  • Change the drop-down menu entry from Keyword to Subject.
  • Enter subject terms. Sample subject searches to try (in Advanced Search) are listed in the box below.
  • Set the "Audience" to Not Juvenile and the "Language" limit to English.
  • Click Search.
  • Use the options on the left-hand side of the results screen to further narrow your results by type of material, year, subject, etc.
  • On your results list, click on the item title of interest. From the record that appears: 
    • Look for the green View Online icon to determine if an electronic version is available.
    • Look at the “Availability” section to determine if the item is at College Park and if it is checked out, otherwise unavailable, or on shelf. NOTE THE LIBRARY that holds the item!
    • If the title is not available through UMD campuses or electronically, click on "Request Item" to request a copy to be sent from another library.

Sample Subject Headings - Journalism

Here are some sample subject searches to try (in Advanced Search in WorldCat UMD):
 

  • Mass media--audiences
  • Newspaper reading
  • Radio audiences
  • Radio programs -- Rating -- Methodology.
  • Readership surveys -- United states
  • Television programs -- Rating -- Methodology.
  • Television viewers.